Visalia's new Design Studio

Digital Motor is the brainchild of Visalia web designer Jay Yoder. A ten-year design veteran who worked in the pixel trenches of the technology environment of San Francisco.

Returning to the Central Valley in 2020 he wishes to bring his marketing, technology, and design knowledge and skills to serve and help local Visalia area businesses. Learn more about my design path below. Serving Visalia Area (Fresno to Bakersfield) and nationally.

Your trusted Visalia web designer studio.

Reviews           My Vision        Education         Experience

SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
Digital Motor has been very knowledgeable and very patient with us on getting our website designed and running. Jay's ability to understand our product and the industry that we serve, created a website that was a very effective and efficient design we hoped for. He has helped us create an online presence that will be able to scale with us as our company grows. Getting more than what you pay for is an understatement, as Jay has continually gone above and beyond our expectations of someone who is not only a web designer but also a brand consultant. I greatly look forward to working with Digital Motor in the near and distant future!
DripScrew, Inc.
DripScrew, Inc.
February 13, 2023.
Digital Motor was great to work with and Jay had a lot of creative ideas and experience to guide me through the process as a small business owner. He managed my website and added digital marketing features I never knew about.
BAC TIRE
BAC TIRE
February 1, 2023.
Jay Yoder our Website Designer did an incredible job. He was creative yet worked well inside our parameters and the website turned out better than I could have imagined. He went the extra mile on every aspect - from design, last minute changes to helping us understand the analytics after the launch. We sincerely enjoyed working with him and strong recommend him to others looking.
Jimmy Lam
Jimmy Lam
January 1, 2023.
Jay has been essential in our website design, development and maintenance. He consistently follows up with recommended new technology and implementation. He is excellent with communication and resolving any issues that may arise. Thank you Jay and Digital Motor for keeping our website beautiful and current! Professional, friendly, and highly recommended!
Jason Pederson
Jason Pederson
December 29, 2022.
Jay’s website really boosted inquiries From new clients, he asked questions About my business and what I wanted, I’m very happy whith the results I’m getting !
pablo G
pablo G
November 12, 2022.
Jay Yoder, Digital Motor helped us create, design and bring our logo to fruition. It was a very thoughtful process wherein he gained a sense of the identity of myself and my company before he attempted the design. We then went thru an iterative process with the design with several options for me to select from. He was very responsive to my feedback throughout the process and it was seamless. I would utilize him again in the future as my needs expand for digital capacity. I highly recommend Jay Yoder/Digital Motor.
Betsy Nealon
Betsy Nealon
November 11, 2022.
Jay Yoder with Digital Motor, was a huge help in designing our podcast thumbnail. He worked with us to finalize the design and gave us good input, along the way. If you don’t use DM, you are missing out.
Connor Jansma
Connor Jansma
October 25, 2022.
As owners of a small venue, my husband and I had no idea where to start with our website. We knew that we want certain items on the page. Jay Yoder Digital Motor guided us on everything that was needed for our website. Our website is exactly as we envisioned! It is so easy to navigate and a welcoming site for our future customers! Thank you Jay!
Shelly Williams
Shelly Williams
October 21, 2022.
I recently had my softball teams jersey made by Digital Motor. Service was fast and the process was made easy! My expectations for how the logo would look was exceeded!
Hannah Williams
Hannah Williams
October 18, 2022.
Digital Motor designed my logo, built my website and created all the graphics to go along with it. I couldn't be more happy with the results! Jay was responsive and knew what he was doing, him and his team got my project done timely and the site is beautiful. They even added some customizations to my booking platform. I would highly recommend Digital Motor to anyone who needs an online presence and graphic design needs.
Nick Jr Millan
Nick Jr Millan
October 17, 2022.
About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Creating Digital Motor was a long road in the making, from my experience in marketing, web design, logo creation, branding Identity, and technology; I finally decided to combine all my skills into an all-in-one digital marketing agency to serve SMBs.

My drive is to use my knowledge to leverage existing businesses into a winning position to fuel their success for themselves, their employees, and their families. My goal is to be the most trusted and leading Central Valley, and more specifically, Visalia web designer.

I hope you join Digital Motor and rev up your business web presence. I would be honored for you to trust me as your leading Visalia web designer.

Jay Yoder

Your Visalia Web Designer

Visalia Web Designer

CSU Fresno State & Semester at Sea

Business Education

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

After completing my AA at College of the Sequoias I transferred to CSU Fresno State and received my Bachelor’s Degree in Science majoring in Business Administration with an option in Entrepreneurship studies from The Craig School of Business.

I came from a blue-collar background and learned the meaning of hard work in my hometown of Lindsay, California. My father was a factory worker while my mother was a preschool teacher. I was pushed by my aunts and uncles to get educated and create a better life.

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

I worked all through college, sometimes two jobs to get by. Working at Big 5 Sporting Goods, Starbucks, Papa Murphys Pizza, and Crawdaddy’s. It was tough while maintaining a full-time schedule, but I look back with envy as I was free from most adult worries and responsibilities, I mainly worked, studied and dreamed.

During my last semester, I had the opportunity to attend Semester at Sea through The University of Virginia. I was on a floating college campus that circumnavigated the world for a semester. How lucky was I? 

After that, I got the travel bug and ended up attending the International College of Management in Sydney, Australia. Shortly after I moved to the Netherlands. I knew then that travel would be a part of my life forever.

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Visalia Web Designer

The Academey of Art University, San Francisco

Design Education

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Coming from a small town, I was excited to live in a big, urban city like San Francisco. There I attended the prestigious Academy of Art University and studied Web Design and New Media. Known for its professors in the working industry and difficult project deadlines and long study hours.

180 New Montgomery Street is where I started to get my design chops and learn that design would keep you working well into the nights.

Back in school again, I worked multiple jobs from bar-tender at The Mint Karaoke Bar (a client of mine now), Design Intern in the technology space (they would eventually hire me out of school), production artist, Lyft driver and office helper for lingerie start up ( yes, you read that correctly).

SF is where I learned to hustle as I could never imagine. Below my fellow classmates and I are shooting a commercial promoting our bar ordering application idea.

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Living in San Francisco was also a great opportunity to meet open minds that pushed their dreams far away from their hometowns. I was very intimated at first, but after a couple of years, you learn to hold your own no matter what the circumstances. If you could survive expensive SF, then you could survive anything.

Speaking of expensive, I lived in a closet and slept on a futon for my first five years in the city. Don’t feel too sorry for me, I had a blast, you can see me (Hunter S. Thompson) and a classmate above at our sketching teacher’s Halloween party.

I learned a lot at AAU, from the principles of design, sketching, Photoshop, front-end coding, color theory, 2D animation, 3D animation and my favorite Adobe Illustrator, still, one of my favorite programs to design in. 

Below you can see some sketching and vector Illustrator work. All these projects would eventually lead me to be your trusted Visalia web designer.

I was accepted into the AAU Spring show one year. professors selected a few projects that stood out amongst all the different majors and classes. It was an honor for me.

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Visalia Web Designer

SF Start Up Life

Technology Work

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Out of art school, I interned with a telecommunications tech company 2600Hz. That internship developed into Jr. Designer, Web Designer, Head of Marketing Design, and Product Designer. 

I spent many late nights at the office cranking on rebranding, coding landing pages, event design, and all things marketing design. I wore many hats and touched so many aspects of design and marketing. As you can see form the image above things got pretty stressful, not really.

I never imagined I would be in the tech space in San Francisco, but there I was selling my soul for digital work lol.

Below is an image of our after-party for our event KAZOOcon. I did all the design solo and with direction from our great marketing team. Badges, signage, speaker intros, sponsors, shirts, swag items, and event animations, I did it all.

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing
About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

In San Francisco, I learned to speak engineer (well sort of). I had a great relationship with the brilliant team of engineers and we worked side by side. 

One of my greatest accomplishments was building and designing a webpage during my off hours, which explained in detail the flagship software “KAZOO” side by side 2600Hz very intelligent CTO Karl Anderson. The explainer page is still used to this day.

I met many amazing individuals during my time in the Bay Area and was very happy to be a part of a great team. I even was part of a podcast in Sacramento, California and learned a lot on video editing and sound recording. A highlight was interviewing a former Black Panther and former UFC title contender. 

But after hitting the ceiling I decided to return to the Central Valley and start my own business journey. I was already freelancing outside of my full-time job so how hard could it be right?

Visalia Web Designer

Jay Yoder Designs, Camper Creativ Co. & Digital motor

Your Visalia Web Designer

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Much like the rest of the world, covid-19 hit my business hard, the first year of me going full-time into freelancing and there was a global business shutting down my clients and potential clients. I targeted small to medium size businesses and they were hit the hardest. 

Above you can see me grinding away in my office in Visalia on Mooney Blvd. on a late Tuesday night. Ido what it takes to be your leading Visalia web designer.

In 2020 I first started with Camper Creative Co. and focused on Logos and Branding. It was a great learning experience and I had the opportunity to work with some great small business owners. Small business jobs are close to my heart as I want to take what I learned in the corporate world and apply it on a start-up level. I love my small and local businesses!

Below I’m working on a branding project for The Nealon Group a financial services company out of Tennessee. 

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing
About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

A digital designer’s education never ends. That’s why I purchase many books on logo design, branding identity, UI/ UX design to marketing books to help hook your customers on your digital products. I’ll read whatever it takes to be your leading Visalia web designer!

Below is a list of my favorite book to help you with your design knowledge.

Jens Muller, Logo Modernism (logo design)

Michael Bierut, How to (branding)

Nir Eyal, Hooked (product design)

Steve Krug, Don’t Make Me Think (web usability)

Jim Williams, Type Matters! (typography)

Ken Barber, Lettering Manual (custom lettering)

Adrian Shaughnessy, How to be a graphic designer, without losing your soul (graphic design career)

Timothy Ferris, The 4-Hour Wordweek, (start-up business)

Gothelf & Seiden, Learn UX (user experience design)

Although I serve clients across the nation. Being available locally in the Central Valley of California I’ve had the opportunity to work with many amazing small businesses that trusted me to be their Visalia web designer/ Digital Marketer. A few I would like to shout out are:

Aimee Sa Photography, located in Visalia, California Logo Design

Bac-Tire Auto, located in Visalia, California Web Design

Taste Towne Catering & Sauces (image below) is located in Lindsay, California Logo & Branding

Jansma Financial & Insurance Services, located in Visalia, California Logo Design

The Wranch Venue, located in Lindsay, California Logo & Web Design

Forged Welding, located in Visalia, California Graphic Design

About Jay Yoder and his business Digital Motor which provides Visalia web design and digital marketing

Your Leading Visalia Web Designer

SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield
SEO & web design clients visalia, fresno, bakersfield